
Eight urban posters, essential phrases in Venetian with an international breath, announce a transformation with strength and irony. A visually rigorous campaign: white background, new institutional typeface, and the symbolic date of May 5, 2025. The words evoke turning points, solidity, beauty, awareness, and movement. A diffused narrative that crosses alleys and canals, turning public space into a living signal of a new beginning.

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• Fondazione Querini Stampalia
• Fondazione Querini Stampalia
A Wonder Booster
We embrace the use of metaphors and puns, humour and invention, and we find inspiration in a pioneer who exemplifies daring and vision. Our practice of ‘reworlding’ and fostering wonder is guided by certain keywords: roots, archipelago, labyrinth, and foundation. To become truly familiar with these terms, it is essential to challenge conventional perspectives and get to the heart of the archetypes in the only way possible – swimming against the tide, with courage and a degree of risk-taking.
— Cristiana Collu
(Director of Fondazione Querini Stampalia)
(Director of Fondazione Querini Stampalia)
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